ONLY THE BEST FOR THE ONES WE LOVE
Premium Pet Boutique is the luxury version of the Premium Pet brand. To differentiate the stores from the basic brand, another animal was added to the logo symbol and the black and gold colors were introduced. The minimal design was retained as to continue the brands story.
BLACK & WHITE
For the flagship opening xxl graphics, posters, leaflets and point of sale materials were prepared. As the market was overwhelmed with the elements of pets in black and white, an instant brand recognition was developed. The promotional materials included balloons, cookies, bags and specially designed t-shirts with motives of various pets.