02 Dec Brand story
Sometimes business owners are moving too fast while starting their business. With their products or services figured out, they think they just need a logo and other business assets and print materials.
Without a brand story and a branding manual to help them maintain a consistent presentation, they struggle on how to market their business.
A brand story is important as it inspires emotions in customers. The brand story can represent traditional values or facts of the company, it can represent business owners decisions or his way of thinking. A good story influences the products and helps the brands presence go viral.
A brand story that comes from personal experiences, decisions or emotions helps customer get the feel of authenticity and to develop connection to the product or service. A story helps to link your brand to customers, that share your thinking. Before developing your brand story it is important to define a persona or more, which will represent your typical customer.