The right typeface

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The right
typeface

Choosing the right typeface for your project can elevate the design or make it unappealing. The best font use practices include use of two to max three typefaces. Consider, that not all typeface match well together and by following a few simple rules you can make a visually appealing graphic materials.

Using same font family in different sizes and weights can help your design to look professional even with one typeface.

Font Hierarchy
Typeface Pairing

Visual hierarchy
It helps important information be instantly visible for observer. Using same typeface you can achieve distinctiveness with different font sizes, thus helping reader distinguish what is important.

Font weights
Same as with size, you can define priority for your statements with the use of font weight. Using a well defined typeface in heavy and light weight can help achieve balance.

Contrast matching is the easiest font combination, using serif and sans serif matches. Serif fonts are fonts that have small endings / decorations, which allow the better reading flow of the text. A bigger font contrast allows emphasis on your key statements.

Conflicting is matching two very similar fonts. It can be a tricky task, because if not paired well you don’t create enough distinctiveness. By using different colors or various sizes you can create the difference, but try to limit yourself to two typefaces.

See some website for font matching inspiration:
https://fontpair.co/
http://typ.io/
https://fontjoy.com/

GALLERY IMAGES:
• Font Hierarchy
• Typeface Pairing

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