12 Nov Creating visuals
Effective visuals inspire your targeted audience, address their desires and needs. Visuals are created upon deeper understanding of the customer and his habits. Good visuals have to feel authentic, not stock bought, and have to create a bond between customer and the company.
Over-complicating visuals doesn’t necessarily bring better results. A simple visual can help customer gain quicker and better understanding of the topic represented. The visual impression usually happens in the first 2 seconds of observation.
A stunning visual without a good cornerstone is just another visual in the crowd. Every visual needs a purpose, may it be to inspire thought, ideas, visions. Consistency in visuals can help the brand become noticeable and recognizable, but variations help keep the message interesting.
Every business needs different visuals to attract visitors, to make conversions and to build audience. Visuals include photography of the service or product, graphics which help pop up information, info-graphics to explain the data, video to showcase the company. Combining the visuals with the style of the company or brand is important as it creates a connection between them.
Developing your own imagery provides that personal touch that helps customers identify with. People are more inclined to read when the text is complemented with interesting imagery. If the audience embraces the visuals, they will inspire them to explore your brand and your company. Quality visuals will elevate your brand awareness and help promote it.
• Get loud
• Get noticed